R52 Way

Before you touch a phone, you must understand what you carry. 

Latino Meat Market is not a restaurant calling businesses to push a discount. 

It is a 34-year-old family institution offering real food — food made the way abuela (grandma) made it in the pueblos (small villages) of Mexico around Guadalajara Michoacán.  

You will learn Conejo Valley area of California is packed with busy professionals who are ordering food every meal and eating low quality every day because they do not know there is a better option Latino Market. 

Latino Market costs less than fast food (Latino offers bigger portions, pure quality food). 

This chapter grounds you in the legacy, the product, and the moral authority you hold when you dial that number. 

You are not selling. You are informing. You are offering quality and love on a plate.

The Legacy You Carry

The Enemy on Every Shelf — Why Real Food Is Rare

The Three Styles — One Kitchen, Three Souls

The Soul of the Call — Why This Product Changes Lives

A warrior who does not know the terrain fights blind. The Conejo Valley is one of the wealthiest business corridors in America, anchored by Amgen's global headquarters with 6,700 employees, Los Robles Hospital with 425 beds, and hundreds of medical facilities, talent agencies, tech companies, celebrity estates and much more. This chapter maps the territory so you know exactly who you are calling, what they need, and why they need it now.

The Conejo Valley — America's Wealthiest Lunch Desert

The Price Advantage — Better Than McDonald's for Less

The Territory — Knowing the Battlefield

Before you sell the plan, you must understand the philosophy. Latino Market is not selling food; we are selling autonomy. This chapter explores the flexibility: the customer gets total control. 


The Cage vs. The Key

The Philosophy of Total Freedom

<span style="color: rgb(36, 41, 46); font-family: OpenRunde, system-ui, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;">You are about to enter a forge. <ul><li><span style="color: rgb(36, 41, 46); font-family: OpenRunde, system-ui, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;">Not a classroom. </li><li><span style="color: rgb(36, 41, 46); font-family: OpenRunde, system-ui, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;">Not a seminar. </li><li><span style="color: rgb(36, 41, 46); font-family: OpenRunde, system-ui, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;">A forge — where raw talent is heated, shaped, and tested until it becomes something unbreakable. </li></ul><span style="color: rgb(36, 41, 46); font-family: OpenRunde, system-ui, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;">The R52 Call Center Boot Camp exists for one purpose: to find the people who can carry the story of Latino Meat Market into the offices, medical, busy businesses of the Conejo Valley California and make sales and sell Meal Plan Subscriptions. <span style="color: rgb(36, 41, 46); font-family: OpenRunde, system-ui, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;">Not by reading a script like a robot. By believing what they say. By understanding that what they offer is genuinely rare — real food, made the old way, from a family that has fed this community for over 34 years, recognized by the Mayor and the City of Thousand Oaks as the very first Business Recognition Program awardee. <ul><li><span style="color: rgb(36, 41, 46); font-family: OpenRunde, system-ui, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;">The Los Angeles Rams Professional Football Team chose this kitchen to feed 400 to 500 team members and employees at the same time for lunch every month . </li><li><span style="color: rgb(36, 41, 46); font-family: OpenRunde, system-ui, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;">Amgen, the largest biotech company in the world, sits miles away with 6,700 employees who need lunch. </li><li><span style="color: rgb(36, 41, 46); font-family: OpenRunde, system-ui, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;">Los Robles Hospital, a 425-bed medical center, is surrounded by doctors and nurses who barely have time to eat, let alone find food worth eating. </li><li><span style="color: rgb(36, 41, 46); font-family: OpenRunde, system-ui, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;">Law firms. </li><li><span style="color: rgb(36, 41, 46); font-family: OpenRunde, system-ui, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;">Talent agencies. </li><li><span style="color: rgb(36, 41, 46); font-family: OpenRunde, system-ui, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;">Tech companies. </li><li><span style="color: rgb(36, 41, 46); font-family: OpenRunde, system-ui, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;">Celebrity estates. </li><li>and much more…</li></ul><span style="color: rgb(36, 41, 46); font-family: OpenRunde, system-ui, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;">This is the Conejo Valley — one of the wealthiest corridors in America — and every single one of those busy people is a potential subscriber who deserves to know that for less than the price of a McDonald's meal, they can have real food. <span style="color: rgb(36, 41, 46); font-family: OpenRunde, system-ui, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;">Food made from pure ingredients. <ul><li><span style="color: rgb(36, 41, 46); font-family: OpenRunde, system-ui, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;">Tortillas made with only three ingredients: real corn, lime, water. </li><li><span style="color: rgb(36, 41, 46); font-family: OpenRunde, system-ui, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;">Chorizo made from real meat, not scraps and fillers like 90% of what sits on grocery store shelves. </li><li><span style="color: rgb(36, 41, 46); font-family: OpenRunde, system-ui, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;">Items slow-cooked in REAL COPPER pots. </li><li><span style="color: rgb(36, 41, 46); font-family: OpenRunde, system-ui, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;">Meats turning on rotating trompos (slow cooking rotating grills). </li></ul><span style="color: rgb(36, 41, 46); font-family: OpenRunde, system-ui, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;">Recipes passed down through generations from Guadalajara. This boot camp will teach you to reach 30 to 60 businesses per hour, generate over $300 to $500 in meal plan sales per hour, and do it with the warmth and conviction of someone who knows they are offering something extraordinary. <ul><li><span style="color: rgb(36, 41, 46); font-family: OpenRunde, system-ui, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;">You will learn the tools — Phone Systems and CRM. </li><li><span style="color: rgb(36, 41, 46); font-family: OpenRunde, system-ui, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;">You will learn the product — the meal plan with its three styles, dynamic delivery, and weekly menu. </li><li><span style="color: rgb(36, 41, 46); font-family: OpenRunde, system-ui, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;">You will learn the territory — the richest business corridor in Ventura County (one of the Wealthiest in the World). </li></ul><span style="color: rgb(36, 41, 46); font-family: OpenRunde, system-ui, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;">You will learn the R52 Way.

A rigorous boot camp that transforms BPO recruits into elite Ambassadors who sell Latino Market's meal plans with conviction, precision, and the soul of a 34-year family legacy. Master the call, master the craft, earn your place.

Course content

R52 Academy: The Call Center Boot Camp — Conejo Exchange / Latino Market

R52 Team