About Latino Meat Market & Cocina Latina

This chapter explains the two family lineages (Jalisco & Michoacán), the core elements of Mexican cuisine, and the cultural symbols that give the food its meaning. After completing Chapter 1, anyone can speak authentically about the Mexican roots that inspire every product at Latino Meat Market & Cocina Latina.

Intro Video

What Is Mexican Food?

The History of Mexican Food

One Side of the Family Is from Guadalajara, Jalisco

Jalisco’s Cultural Icons

The Other Side of the Family Is from Michoacán

Michoacán’s Cultural Icons

HISTORY & CULTURAL FOUNDATIONS

This chapter explains why the families chose Thousand Oaks, California in 1991, how the state’s unrivaled agriculture and ranching support the brand’s quality promise, the supply‑chain workflow, the secret family techniques, and the training system that preserves the “old ways.” After completing Chapter 2, learners can confidently discuss the business rationale, sourcing standards, and operational excellence that make LMM & CL the premier Mexican market in the U.S.

Why California? – Rich Agriculture & Premier Ranchers

The 1991 Launch – Bringing Two Mexican States Together

Supply Chain Excellence – The Best Ingredients

 Secret Family Techniques & Recipes

How Employees Are Taught the Old Ways

Review the Latino Website

Look at the food and descriptions

The California Business & Operations

At LMM & CL every meal is treated like a family gathering. The brand’s culture is built on sharing food with friends and loved ones, on making every dish with love, and on creating spaces where the community can come together (Latino Sundays, events, booths, catering). After completing this chapter, learners will be able to express the “family‑table” spirit, model the hospitality habits, and invite customers to experience the love‑filled atmosphere that makes people drive hours to visit.

The Family‑Table Experience

Sharing the Meal – Hospitality Practices

Community Events & “Latino Sundays”

Conveying Love Through Language

Practice Core Love-Focused Phrases

The Culture of Latino Meat Market & Cocina Latina

This chapter gives you an understanding of awards and recognitions that LMM & CL has earned. Knowing the awards lets you speak with confidence, show customers why the products are industry‑validated, and reinforce the brand’s reputation for quality, authenticity, and community impact.

Awards Overview

Review awards and testimonials

Awards & Recognitions of Latino Meat Market & Cocina Latina

This chapter will help you understand what food is sold. 

Mexican Food Map

Tacos & Quesadillas

Types of Tacos

Birria Tacos and Birria Bowl

Burrito 

Menudo

Pozole 

Hot Peppers: Jalapenos & Habaneros

Mole

Ceviche

Tamales

Tortillas

Learning about different food items.

What the program is
The Neighborhood Business Program is a partner‑benefit initiative that gives any business located near Latino Meat Market & Cocina Latina (LMM & CL) exclusive food discounts, free bonus items, and convenient delivery options—without any membership fees or long‑term contracts. If your office is in the Thousand Oaks/Ventura County area, you automatically qualify for the perks below.



Neighborhood Business Program – Special Deals for Your Nearby Office

How to join the Neighborhood Meal Plan

Why Participate In Meal Plans

Quick FAQ

Salsa Bar

Avocado Salsa: Award Winner = Top Seller

Roja: Roasted Red Peppers: #1 Best Seller

Salsa Verde = Mild

Pico de Gallo = Mild

Habanero = Real Spicy

Red Onions & Habaneros = Really Spicy Onions

Onions

Onions & Cilantro: Not spicy just good flavor.

Cilantro

Cabbage

Fresh Limes

Salsas

This chapter teaches outbound sales specialists how to sell LMM & CL food products in bulk  to local businesses, corporate offices, community groups, and private party hosts during the holiday season. The emphasis is on multi‑person sales. A

TARGET AUDIENCES FOR BULK FOOD SALES

Map of area

Lake Sherwood

Oak Park

Hidden Hills

Calabasas

Hidden Valley

Malibu Highlands

Agoura Hills

North Ranch

Santa Rosa

Newbury Park

Camarillo

Spanish Hills

Moorpark

Thousand Oaks

Westlake Village

OUTBOUND FOOD‑SALES FOCUS (HOLIDAY SEASON)

These are just basic openers to get you comfortable.  

GENERAL BPO “Cold‑Call Opener” (template you can customize)

BREAKFAST SALES OPENER (Emphasizing Heritage & Old‑Way Preparation)

LUNCH SALES OPENER (Highlighting the Oldest Butcher & Family Tradition)

HOLIDAY PARTY SALES OPENER (Integrating Cultural Story & Old‑Way Credibility)

TAMAL ORDER SALES OPENER (Linking to Heritage & Old‑Way Process)

QUICK OBJECTION‑HANDLING CHEAT SHEET (History‑Focused Replies)

Cold-Calling: Basic Beginning Calls

Typical Questions People Ask When Ordering

What kind of salsas do you have?

How spicy is it? / How hot is this dish?

Can I get that without salsa?

Do you have any vegetarian/vegan options?

Can I get the salsa/guacamole on the side?

Is the guacamole extra?

What comes with the entrée (e.g., rice and beans, tortillas)?

Can I get this to go?

How far do you deliver?

Why are breakfast burritos a great option for office breakfasts?

Purpose: When a learner finishes this course they will be a&nbsp;master expert&nbsp;on the history, culture, food, and business operations of LMM &amp; CL. They will be able to speak with confidence, passion, and authority about every aspect of the brand—so customers understand&nbsp;why&nbsp;people drive hours to experience it.

Purpose: When a learner finishes this course they will be a master expert on the history, culture, food, and business operations of LMM & CL. 

LATINO MEAT MARKET & COCINA LATINA (LMM & CL) – SALES MASTERY COURSE

Course content

LATINO MEAT MARKET & COCINA LATINA (LMM & CL) – SALES MASTERY COURSE

Latino Market

This Course Includes

Course content

LATINO MEAT MARKET & COCINA LATINA (LMM & CL) – SALES MASTERY COURSE

Latino Market

This Course Includes

LATINO MEAT MARKET & COCINA LATINA (LMM & CL) – SALES MASTERY COURSE